Understanding your GEO visibility score

GEO visibility measures how often AI platforms cite your content when answering relevant questions.

How it works:

We query AI platforms with questions relevant to your domain and analyze whether your brand, content, or links appear in the AI-generated responses.

The visibility score (0-100):

• Based on citation frequency, prominence, and sentiment across all monitored AI platforms
• Higher scores mean AI platforms reference your content more often and more favorably
• Scores are calculated per-query and averaged across all your tracked queries

Per-platform breakdown:

Each AI platform gets its own citation count:

• ChatGPT citations — Times mentioned in OpenAI's ChatGPT responses
• Perplexity mentions — Citations in Perplexity's answer engine
• Gemini references — Appearances in Google Gemini answers
• Claude citations — Mentions in Anthropic's Claude responses
• AI Overview appearances — Citations in Google's AI Overview feature

Improving your GEO score:

• Publish authoritative, comprehensive content
• Structure content with clear headings and bullet points
• Include data, statistics, and unique insights that AI models prefer to cite
• Build a strong backlink profile — authority signals matter to AI too
• Use schema markup to help AI understand your content structure